Diploma in Public Relations

Regardless of whether or not a brand or business works directly with the public, the power of public opinion is total. Irrespective of the size of the organization or its primary purpose, severe reputational damage has the potential to shake a business to its core, or even spell its demise. At the opposite end of the spectrum, a sudden explosion in positive public opinion can propel the even the smallest of businesses to extraordinary heights practically overnight. Charged with the responsibility of monitoring, managing and to a large extent influencing public opinion, the role of the public relations professional is one of enormous challenges, responsibilities and endless opportunities.

This Diploma in Public Relations provides a concise yet comprehensive introduction to the subject of contemporary PR, introducing a wide variety of core concepts and essential theoretical teachings. With no relevant background or experience required, candidates are gradually guided through the intricacies of professional PR and ultimately instilled with the knowledge and skills required to take up enviable PR positions at any level.

Course content on PR Courses Online, incorporates an investigation into maximizing the value of all PR activities, how to deal with the media, building positive brand exposure and the importance of contemporary PR/marketing tools and platforms. The course as a whole is geared toward conveying the importance and mechanics of professional reputation management, along with how to use effective PR skills to steer any brand or business toward success.

PR Courses Online: Key Benefits

Accredited Course
Full Tutor Support
Self paced, no fixed schedules
Available to students anywhere in the world
Interest Free Fee Instalments

Course Syllabus

Public Relation Course Online: Key Topics

Diploma in Public Relations consists of the following units:

Unit 1 - Introduction to Public Relations

In the first course unit, candidates are introduced to the concept of public relations and the various elements that contribute to successful/effective PR. Exactly how and why PR plays an important role in the success of the modern business is explored, along with where exactly the PR professional fits into the equation. Crucial communication processes are also introduced.

Unit 2 - Concepts of Public Relations

The second course unit dissects public relations, advertising and publicity in order to communicate the crucial similarities and differences between each. The core components of professional public relations are investigated both independently and in accordance with one another - the overall objectives of PR efforts are also brought into conversation.

Unit 3 - Management and Organisation of Public Relations

Public relations organization and management form the core focus points of the third unit – specifically in relation to macro and external environments. Candidates begin to build an understanding of the critically important role the PR manager plays in any given brand’s reputation enhancement, management and maintenance.

Unit 4 - Public Relations as Planned Communication

Public relations planning represents the primary theme of Unit 4, which introduces candidates to important environment analysis skills, a variety of planning process approaches and the general importance of planning as a key PR component.

Unit 5 - Public Relations Tools & Methods

The following unit provides candidates with a broad overview of various essential public relations tools, methods and strategies. The selection and utilisation of the most appropriate/effective tools is explored, along with the concept ofpublicity media.

Unit 6 - Production of Public Relations Material

A wide variety of public relations materials are introduced in the following unit, which guides candidates through the process of producing PR communications and their respective roles/importance. Corporate publication production is also discussed in-depth.

Unit 7 - Corporate Public Relations

The seventh unit turn attention to corporate PR and the essential planning/implementation of thereof. Candidates investigate the role of the PR professional in the modern corporation, further exploring their respective duties, responsibilities and challenges.

Unit 8 -Media Relations

The often turbulent relationship between businesses and the media is introduced and investigated in the following unit, with candidates gaining valuable insights into media cultivation, opinion writing, media organization structures and how to build/maintain strong and beneficial media relationships.

Fee & Payment Options

Paying in Installments: £560 (interest FREE Installments)

Deposit: £104

No of Installments: 12

Each Installment: £38

Pay in Full: (£100 Discount) £460

Endorsement

At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

Career Path

This high-level PR qualification will prime you for a rewarding career in this dynamic industry. You may choose to pursue a variety of rewarding positions, including PR specialist, PR director, media direction, media relations specialist, communications manager, public affairs director and more, with salaries varying from £20,000 to £50,000+ with sufficient experience.

Who Should Take This Course?